Our history

Italy! Tuscany! The most beautiful and fertile land that has grown on its hills among cypresses and pine trees, in the endless expanses of fields with sunflowers, such great geniuses as Leonardo da Vinci, Francesco Petrarca, Amerigo Vespucci, Dante Alighieri – the list goes on and on!

Tuscany has generously shared with us its unlimited possibilities to create in the city of Prato, the textile capital of Europe, our wonderful yarn PURA LANA ITALIA! After all, for this, ideal conditions have been created here with age-old traditions! An amazing world of transforming the highest quality primary fabrics into premium magic yarns that will help you create a successful and profitable business is a reality!

After all, each of us, wrapping ourselves in warm and soft blankets of merino and cashmere, seeks to get a piece of warmth and comfort. Throwing a wafer – thin veil of weightless and delicate kid mohair on silk over their shoulders, women feel the full depth of their femininity, tenderness and grace. In stylish pullovers made of yak and Geelong wool, men feel more attractive, masculine and strong, and in tweed cardigans – more sporty and elegant!

The idea of a unique yarn PURA LANA ITALIA was invented a few years ago by a textile expert Stefano Marchettini and a designer Anastasia Clementine Ziro.

‘Quality without compromise’ — this is our underlying principle!

For over 40 years Stefano Marchettini has been engaged in the production of yarn and textile. After graduating from the Industrial Technical Institute in Prato, Stefano has honed his professional skills for many years. Gradually, by comprehending the art of creating magnificent yarns, he became one of the most experienced and respected Italian technologists.

The co-author of PURA LANA ITALIA yarn collection, the designer and mastermind is Anastasia. She selects colours and shades of yarn, creates subtle, elegant colour combination. A Delicate and rich PURA LANA ITALIA yarn color palette is one of the manifestations of her impeccable quality, which is so important to us.

Our mission

We cannot change the world, but we create high quality PURA LANA ITALIA yarn, thanks to which the world becomes cosier and warmer! Our natural yarn is a symbol of stability, a reminder of the traditions of impeccable Italian textiles, a material of the highest standard that inspires bright design ideas. This is what we are happy to share with you!

But the most important thing is that PURA LANA ITALIA yarn gives you the opportunity to take care of you. We know for sure: it will warm you and make your life brighter, and your business more profitable!

We love and respect the World and nature! When thinking about ecology, we think about the future and our children!

Disposal of waste and production residues is an important part of the yarn-making culture in Prato. Our PURA LANA ITALIA production is a brilliant expert in ECO production. The entire production cycle complies with all safety and environmental standards. By using ECO materials, we create limited, unique and inimitable yarn collections!

PURA LANA ITALIA brand guarantees the impeccable quality of our work!

Our collections

Our collections are a rainbow of threads! They are created for those who are looking for something new, beautiful and exceptional. We offer different yarn compositions depending on the season.

In summer, wonderful and delicate silk, elegant linen, thin cotton laces and other natural compounds with the addition of fancy and aesthetic elements – lurex, sequins, pearls and crystals.

In winter – the most delicate and airy mohair on silk, fluffy and warm angora, soft merino, cheerful and elegant tweeds from geelong and cashmere, mixes from cashmere and silk.

All the beauty, comfort and richness of PURA LANA ITALIA yarn to feel free, fashionable, and exclusive!

Make-to-Order

У нас можно заказать большими партиями от 100 кг: ангору, супер кид мохер на шёлке, беби як, беби альпаку, беби верблюда, смесовки с кашемиром. Наши цветовые гаммы разнообразны, но мы можем создать любой цвет по вашему желанию.

How to buy? How to get samples? Delivery

You can get acquainted with our assortment on our page on Instagram and VKontakte. You can order yarn, get samples by sending us a message to the email address or on Instagram and VKontakte. We will also help you find the best option for delivering goods by reliable couriers anywhere in the world.

Contacts

Pura Lana Italia by Anastasia

+39 345 163 6821
Anastasia Klementina Ziro
(WhatsApp, Viber)

+39 349 322 0025
Stefano Marchettini
(WhatsApp, Viber)

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